Our Story

Athletes In Kind

  • Athletes = all levels of expertise
  • In Kind = to give something of yourself or monetary value

Athletes in Kind is a local charity that organizes athletic and non-athletic events to raise money for families who struggle financially because of childhood cancer. Since 2005, we have hosted events that have brought awareness to these families needs, and have proudly donated over $181,500 to the BC Childhood Cancer Parents Association at Vancouver Children’s Hospital. All of the funds generated from the events we host go directly to BCCCPA, who distributes 100% of the donations to families in need, using a service called CanadaHelps.org. Learn more at BCCCPA. All entry fees and donations directly support the cause and the Race Crew and team of Directors are all unpaid volunteers.

The response to supporting AIK has been amazing, yet not surprising given the tight-knit communities we live in. We have teamed up with several local companies that share the same philosophy of giving back to the community and those in need of some sunshine in their day. The volunteer members at Athletes in Kind would love to help you or your team host an event that benefits this great cause. We believe in being ‘purpose-driven’ in whatever you do.


Driven By Sport & Inspired By People

Athletes in Kind was founded in 2005 by Lorie Muller, at the Muller House Studio and Gallery. Working in Health Care as a Paramedic, Lorie had regularly witnessed families struggling emotionally and financially to support their sick children. It was during the log bike course of Ironman Canada in 2003 that Lorie thought deeply that being an athlete could, and should, benefit others than just her own health. After two years of developing this idea of ‘Running with Purpose,’ Lorie knew she had something powerful to share – she hosted an information evening at her family home to share her passion and inspiration for starting what she would call, Athletes in Kind. Lorie’s goal would be to host athletic events that 100% of the funds gathered would be donated directly to help families who have the unfortunate emotional and financial stress of supporting their children through cancer treatment and recovery. Friends, family, and the surrounding community were overwhelmingly supportive in helping Lorie make her vision reality.

Ten years and $181,500 later, many families have been touched by the kindness of Lorie and the team.


Everything is possible – dream, believe, act, achieve
Anonymous • Quote of the Day
“I run because I can. When I get tired, I remember those that can’t run, what they would give to have this simple gift I take for granted, and I run harder for them. I know they would do the same for me.”
Anonymous • Quote of the Day
“Only those that will risk going too far can possibly find out how far one can go.”
Anonymous • Quote of the Day